This radio campaign was written long before the Netflix series 'Superstore' ever existed (if you've seen it, you'll know why I'm mentioning it). It's a series of moments delivered by a ridiculous jerk of a boss to his humble employee Gavin. The 'pickles' spot is actually based on a true story from my very first job.
Jerk - Pickles 45"
Jerk - Duties 45"
Jerk - Car Radio 45"
Agency: Marketforce | Concept: Alida Henson and Megan Riley
Awards:
Gold, London International Awards (Radio & Audio – Public Service/Social Welfare), ‘Jerk – Pickles’.
Silver, London International Awards (Radio & Audio – Public Service/Social Welfare), ‘Jerk – Duties’.
Bronze, London International Awards (Radio & Audio – Public Service/Social Welfare), ‘Jerk’ Campaign.
Finalist, London International Awards (Radio & Audio – Script Writing), ‘Jerk – Pickles’.
Winner, Campaign Brief Awards (Radio Single), ‘Jerk – Pickles’.
Gold, London International Awards (Radio & Audio – Public Service/Social Welfare), ‘Jerk – Pickles’.
Silver, London International Awards (Radio & Audio – Public Service/Social Welfare), ‘Jerk – Duties’.
Bronze, London International Awards (Radio & Audio – Public Service/Social Welfare), ‘Jerk’ Campaign.
Finalist, London International Awards (Radio & Audio – Script Writing), ‘Jerk – Pickles’.
Winner, Campaign Brief Awards (Radio Single), ‘Jerk – Pickles’.
