We created a series of interactive YouTube videos to show how if you don't do anything as a bystander, when you see or hear violence against women — it does harm. 

Viewers were prompted to act. If they did, they were rewarded by being de-targeted and would never be shown the ads again. Viewers that ignored the problem, were served ad after ad, showing the problem escalating. 

Agency: Thinkerbell 
Concept: André Pinheiro (Digital Creative), Andrew North (Copywriter), Megan Riley (Art Director)

Shortlist, Cannes (Media Lions)
MADC Star, Best Digital