We created a series of interactive YouTube videos to show how if you don't do anything as a bystander, when you see or hear violence against women — it does harm.
Viewers were prompted to act. If they did, they were rewarded by being de-targeted and would never be shown the ads again. Viewers that ignored the problem, were served ad after ad, showing the problem escalating.
Viewers were prompted to act. If they did, they were rewarded by being de-targeted and would never be shown the ads again. Viewers that ignored the problem, were served ad after ad, showing the problem escalating.
Agency: Thinkerbell
Concept: André Pinheiro (Digital Creative), Andrew North (Copywriter), Megan Riley (Art Director)
Concept: André Pinheiro (Digital Creative), Andrew North (Copywriter), Megan Riley (Art Director)
Awards:
Shortlist, Cannes (Media Lions)
MADC Star, Best Digital
MADC Star, Best Digital