When we were given the brief to come up with an idea that would get more mums into the city for Mother's Day, naturally, we started chatting about our mums. We quickly realised they had something in common — they were both pretty quirky, and spent way too much time at home. So, we recorded them for hours in their natural habitat and turned them into radio commercials.
Burbs - Flip Tap 45"
Burbs - Dog 45"
Burbs - Plant 45"
Agency: Marketforce | Concept: Alida Henson and Megan Riley
Awards:
Highly Commended, Siren Awards (Radio Campaign).
Winner, PADC Awards, Copywriter of the Year.
Gold, PADC Awards (Radio Single), City of Perth ‘Burbs – Dog’.
Silver, PADC Awards (Radio Single), City of Perth ‘Burbs – Plants’.
Gold, PADC Awards (Radio Campaign), City of Perth ‘Mothers Day - Burbs’.
Gold, PADC Awards (Radio Single), City of Perth ‘Burbs – Flip Tap’.
Silver, PADC Awards (Radio Single), City of Perth ‘Burbs – Plants’.
Awards:
Highly Commended, Siren Awards (Radio Campaign).
Winner, PADC Awards, Copywriter of the Year.
Gold, PADC Awards (Radio Single), City of Perth ‘Burbs – Dog’.
Silver, PADC Awards (Radio Single), City of Perth ‘Burbs – Plants’.
Gold, PADC Awards (Radio Campaign), City of Perth ‘Mothers Day - Burbs’.
Gold, PADC Awards (Radio Single), City of Perth ‘Burbs – Flip Tap’.
Silver, PADC Awards (Radio Single), City of Perth ‘Burbs – Plants’.