"How do you cheer swimmers on, when they're all the way out in the open ocean?"
Introducing Go Buoy — an underwater radio station.
Agency: Marketforce | Concept: Alida Henson (Copywriter) and Megan Riley (Art Director)

Merit, One Show (Innovative Use of Radio).
Bronze, London International Awards (Innovative Use Of Radio).
Bronze, AWARD Awards (Innovative Use of Radio).
Bronze, YoungGuns (Creative - Out of Home General).
Upson Medal, PADC Awards (Best Use of Sound - Radio).
Silver, PADC Awards (Best Use of Media - Outdoor/Ambient).
Bronze, PADC Awards (Outdoor Individual).
Bronze, PADC Awards (Best Sponsorship or Partnership Campaign).
Best of Category, PADC Awards (Best Use of Sound - Radio).
Winner, Campaign Brief Awards (Out of Home).